Pigeon Express

A visual identity project for a courier company using a name provided. I wanted to produce a logo that integrates an easily recognisable icon and the name of the business.

My immediate challenge was how I could implement the image of a pigeon into the logo without seeming too unprofessional or unsuitable. I sketched many ideas out on paper, playing with the letter “P” and integrating it with an icon, or adding graphical elements to the type.

I used the Adobe Illustrator pen tool to make a vector version of the logo from my sketches. I took inspiration from a pigeon’s plumage and used a light and dark teal as the brand’s primary colours. The monochromatic colour palette looks professional and sleek. To present, we produced a book similar to a brand book, which included the finished logo, style guide, and mockups.